Setting realistic goals is extremely important.  Many organizations will parade around their agent that makes $15,000 per week on just 15 leads.  There are some extremely exceptional agents out there that can hit insane numbers, but you should not use that as the normal expectation.  It is best to start with a very obtainable goal and then adjust as you see what caliber of agent you are.

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If you are planning on buying leads, the most successful agents are on DM leads.  If you have a different plan for leads, you can still use the average numbers to determine how many of those leads you will need per week.

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Start by setting a yearly Annualized Premium (AP) goal.  Once you have that number, type it in the calculator to the left to see how many leads per week it would take an average agent working to hit that goal.

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If your starting budget for this business will not allow for you to purchase the amount of leads the calculator says you will need, then adjust your starting goal or find a way to come up with additional capital to start your business.  You can also start with our Free Lead Program until you can afford the amount of leads needed each week.

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Once you have a goal set that you can obtain, it is time to determine the other aspects of your business.